Conversational Copywriting Portfolio

For a long time, I’ve thought I’d be good at advertising. So, I’ve decided to keep a list of adverts I’ve written for fun…

First up: Haggis

“Haggis is the pride of Scotland, that blossoms in your belly into a warm happiness that can keep out the chill of the Highlands”

TBH that could probably count as an advert for Scotland as well… this was following encountering a post on social media, on what to put on a menu (of a Scottish restaurant in London) for something as unappealing as a haggis…

Next up is, while enjoying a very nice coffee and cake in London, a couple of drafts:

First draft: “Our blueberry pastel de nata is so good we’ll have you licking the napkin after dabbing your mouth like the nice boy/girl you are”

Second draft: “Our [insert flagship cake/pastry/coffee product] is so good we’ll have you(“you’ll be”?) licking the napkin clean after delicately dabbing your mouth like the well-behaved muffin you are”

After which, I lost interest a bit – as urges to munch a napkin has probably been done before, but also that I found myself a bit bogged down in whether or not it would be a good special offer deal to have customers adding an “I am a well-behaved muffin” to their “large cappuccino, please” at the counter…

Scotland/haggis take 2:

“Haggis is the pride of Scotland, that cheers from your belly into a warm happiness that can keep out the chill of the Highlands”

Is that ermm, less evocative of stomach fungus? (“cheers” instead of “blossoms”)

Current/final version (after 3 days of not coming up with a new fun advertising project) – Scotland/haggis multipurpose edition:

“Haggis is the [culinary] pride of Scotland, that warms from the belly into a canny happiness that can keep out the chill of the Highlands”

Stay tuned for further refinements and new projects!

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *